Marketing strategy for Blackmore product in Vietnam market Assignment

Marketing strategy for Blackmore product in Vietnam market - Assignment Example Firstly, the entry mode choice of Blackmore Company to entry Vietnam market will be introduced through the joint venture with local organisation as Traphaco which is seen as the big income of selling the vitamins and nutrition products in Hanoi capital of Vietnam. Secondly, SWOT analysis will be coming with the overview of Blackmore’s product based on its brand, quality, technique, product design in order to predict the potential opportunities in Vietnam market. Moreover, analysing Blackmore’ competitors is showed up including: foreign company as Sanofi Aventis of France and Novartis of Switzerland, the local company as Pharbaco of Hanoi and Pharma of Hochiminh city. Furthermore, the company and marketing objectives will be introduced such as providing and contribution the best Australian nutritional product’s quality to Vietnam, creating the brand equity, gaining over 10% of market share in 3 years and standing on top ten biggest suppliers in the nutrition product with vitamins and supplements in medical industry. Next part coming is generic marketing strategies which is focused on branding. In additional, the market segmentation and market positioning will be provided. These task are considered to target consumers such as young, medium and high income class combined with the positioning of product of high quality and price. Finally, this report will be focused on strategies of promotion and product. To sum up the report, the recommendations and conclusion is given. Table of Contents 1. Executive Summary.................................................................................. 2. Table of contents....................................................................................... 3. Introduction............................................................................................... 4. The brief background to Blackmore Company and product. The summary of macro-environment analysis of Vietnam market................................. 5. Entry mode choice.................................................................................... 5.1 Why choose the joint venture to entry? .............................................1... 5.2 Partner selection................................................................................ 6. SWOT analysis............................................... ........................................ 7. Competitor analysis............................................................................... 8. Company objectives, marketing objectives and generic marketing strategies............................................................................................... 8.1. Company objectives....................................................................... 8.2. Marketing objectives....................................................................... 8.3. Generic marketing strategies for Blackmore in Vietnam market..... 9. Market segmentation and brand positioning for Blackmore product....... 9.1. Market segmentation......................................................................... 9.2. Blackmore’s brand positioning........................................................ 10. Marketing mix strategies............................................................................ 10.1. Promotion strategies.................. ....................................................... 10.2. Product strategies............................................................................. 11. Conclusions.................................................................................................. 12. List reference................